How To Start A SEO Company - Learn How To Start A SEO Business|}
It's almost 14 years since I officially started my SEO company. I can honestly say it's one of the best things I've ever tried to perform in life. It is also among the very painful, annoying and stressful things things which has occurred to me personally. So here is the brief list of what I have heard as its first director, CEO and consultant.
Always be Ready to Engage
Stories, case studies, experiences, results -- those are the stuffs of the near future. You will find a great deal of theories, heaps of how-to heaps of revenue speak in our day and age. Stories hold enormous weight in pinning down a potential client to a sale.
Outside of a sales perspective, story-telling in your circle of friends may create a enormous influence in rippling out your company to other people. My initial enormous client (which is still my client to date) came from a short chat while driving the train on my way for my afterward day task. I ventured into one of my college-mates out there. We were not really close. I told him that I was into SEO and shared its value and what it did for my own site. He explained that he'd consult with me.
Turns out that he did. I got to close the deal.
After that lesson, I never stopped evangelizing.
Yes I know, you wish to get paid per hour. While it may be true that what you understand is well worth every penny to everything you're charging, totally free consultations build trust. More often than not, it's let me get the entire organization.
Clients appreciate the little things. They also feel much more secure once you provide them more information about what they're getting in to and what they need to learn about other elements of online marketing. You can leverage on giving them what they need to understand rather than telling them vague generalities about the industry.
I have a customer today that signed up together because of their main product's SEO and signed up with the following search engine optimization firm because of their new product's SEO. They wanted to find out who is the greater SEO services provider. While I'm readily 60 percent more costly in my monthly retainer than another search engine optimization firm, I gave out free consultations to the operator.
"Call me anytime in case you want anything -- except for money." , I said. And he did. He telephoned up to wake up me often times (I sleep and wake up late while he is an early bird). Nevertheless, it was all worth it.
The whole company is currently given to us and we're simply waiting for the purchase of the other (much cheaper) SEO firm to perish. I do not know if they're doing a great job or not. What I do know is that I gave out free, anytime appointment -and it worked!
It is one of my trump cards on customer acquisition.
Don't be Afraid to Jack up your Cost
You need to understand that SEO especially here in the Philippines is still known as 'fresh' by most companies. The dominant (and successful) form of advertising here is still TV. That leaves us with an 'free market' and a free market ensures that the budget is crazy.
There are companies that offer SEO for as little as $300 a month. And yes, they assert that it is white hat -- with all the linkbuilding tips you can ever imagine. If I attempted to pull that stunt, I would be out of business in one month's time.
When I read Seth Godin's Linchpin, I knew the significance of pricing. Louis Vuitton can afford to charge that much because they're all for quality and exclusivity. I want to be a business like that. That is 1 reason why people give customer exclusivity because of their niche/industry. And we also charge premium for this.
Businesses can butt-heads on lowering prices. It may be the weapon of choice for many SEO firms. Additionally, it is a vicious, downward spiral. The clients win and the search engine optimization industry loses.
My weapon of choice is raising the quality of our services and building a new. That way, pricing is both secondary and I'm very satisfied with the few really good customers I have.
Think like Louis Vuitton. Win.
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